DRTV customer service outsourcing built to maximize revenue

Where flexibility meets inbound sales performance

Direct response television (DRTV) campaigns create immediate spikes in customer demand, making speed, sales expertise, and flexibility essential. Liveops delivers DRTV customer service outsourcing that helps brands capture more sales with experienced inbound sales professionals who scale quickly to meet changing demand. 

From product launches to seasonal promotions, Liveops helps direct response brands improve conversions, reduce abandoned calls, and deliver exceptional customer experiences across every interaction. 

 

62.2%

Net converstion rate

#1 BPO

Compared to other vendors

350+

Shared services sales agents

Liveops supports direct response brands through a comprehensive range of inbound sales and customer service solutions

  • Inbound sales and order processing  
  • Upselling and cross-selling
  • Product information and customer education
  • Order status and customer support
  • Payment processing assistance
  • Returns, exchanges, and subscription support

See our scalable solutions

Case study | DRTV SHARED SERVICES

Learn how Liveops helped direct response brands improve sales performance while scaling faster

Liveops supports a portfolio of leading direct response brands through a flexible shared services model designed for high-volume inbound sales.

By combining experienced sales professionals with performance-based routing, Liveops earned 100% of one client’s program volume within the first month by outperforming the incumbent provider in both conversion rates and service levels, demonstrating how quality and sales performance can scale together.

Read the case study

Supporting every stage of the DRTV customer journey

Every direct response campaign is different, but success depends on connecting customers with knowledgeable sales professionals who can answer questions, build confidence, and guide them to purchase.

Liveops supports the complete customer journey with DRTV customer service outsourcing solutions designed to improve conversion rates, customer satisfaction, and operational flexibility across every interaction.

Inbound sales and order processing

  • Product education and consultative selling
    Help customers understand product features, pricing, promotions, and available offers while confidently guiding them toward purchase. 
  • High-volume order capture
    Process orders accurately during television broadcasts, digital campaigns, and promotional events while minimizing abandoned calls. 
  • Campaign surge support
    Scale rapidly during product launches, seasonal promotions, celebrity endorsements, and media placements without sacrificing customer experience. 

Upselling and cross-selling

  • Offer optimization
    Present complementary products, subscriptions, warranties, and promotional bundles that increase average order value. 
  • Performance-based routing
    Match high-performing sales professionals with premium opportunities to maximize revenue and improve conversion outcomes. 
  • Revenue-focused customer interactions
    Balance consultative selling with exceptional service to create positive buying experiences.

Product information and customer education

  • Pre-purchase support
    Answer product questions, explain features and benefits, and address concerns that may prevent customers from completing a purchase.
  • Complex product guidance
    Support health, wellness, beauty, home, fitness, financial, and consumer products requiring additional explanation before purchase. 
  • Brand-consistent experiences
    Deliver accurate, consistent messaging that strengthens customer confidence and brand reputation. 

Order status and customer support

  • Order tracking
    Provide shipment updates, delivery information, and proactive communication throughout the fulfillment process.
  • Subscription account support
    Assist customers with recurring orders, account updates, billing questions, and membership management. 
  • Post-purchase assistance
    Resolve issues quickly while protecting customer loyalty and encouraging repeat purchases. 

Payment processing assistance

  • Secure payment support
    Assist customers with payment processing, authorization questions, and transaction troubleshooting.
  • Billing clarification
    Explain payment options, installment programs, promotional financing, and subscription billing.
  • Checkout completion support
    Reduce abandoned purchases by helping customers complete transactions efficiently. 

Returns, exchanges, and subscription support

  • Returns and exchanges
    Process product returns, replacements, exchanges, and warranty requests with empathy and efficiency. 
  • Subscription management
    Handle cancellations, pauses, modifications, renewals, and account updates while supporting customer retention.
  • Customer retention opportunities
    Turn service interactions into opportunities to rebuild trust and strengthen long-term customer relationships. 
Quote What OUR clients say
Liveops fits seamlessly into our business operations. We treat them like another center in our network, and they deliver with the same cadence and performance expectations.
CX Program Leader, Retail Client
Quote What OUR clients say
I've worked with Liveops for over 17 years. Their ability to flex capacity instantly—without recruiting, hiring, or training—is unmatched. They've always been my virtual contact center.
Director of Operations, Retail Client
Quote What OUR clients say
Liveops has all the tools you'd expect from a modern provider—WFM, SLAs, reporting. They're fully equipped to act as a virtual center with all the operational tech built in.
CX Program Leader, Retail Client

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Stop outsourcing, start outsmarting

Join the brands redefining customer experience with Liveops. Empathetic agents, tech-powered delivery, and the flexibility to meet every moment. Let’s talk.

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Frequently Asked Questions (FAQs) About DRTV Customer Service Outsourcing

What is DRTV customer service outsourcing?

DRTV customer service outsourcing is the practice of partnering with an experienced provider to manage inbound sales, order processing, customer support, and post-purchase service for direct response television campaigns. Liveops helps brands scale quickly, improve conversions, and deliver exceptional customer experiences during high-volume campaigns. 

How does Liveops support DRTV call center outsourcing?

Liveops provides DRTV call center outsourcing through a flexible network of experienced inbound sales professionals who support product education, order processing, upselling, subscription management, customer service, and post-sale support. Programs can scale rapidly to meet changing campaign demand without sacrificing quality. 

Can Liveops scale for product launches and television campaigns?

Yes. Direct response campaigns often generate unpredictable spikes in demand. Liveops is built to flex quickly for product launches, media placements, seasonal promotions, and high-volume events, helping brands reduce hold times and maximize every sales opportunity. 

What industries does Liveops support for DRTV customer service outsourcing?

Liveops supports a wide range of direct response brands, including health and wellness, beauty, consumer products, home goods, financial services, hearing technology, and subscription-based businesses. Our experienced sales professionals adapt to each brand’s products, goals, and customer experience requirements. 

Does Liveops provide inbound sales call center outsourcing?

Yes. Inbound sales call center outsourcing is a core capability of Liveops. Our experienced sales professionals guide customers through the buying process, answer product questions, process orders, recommend complementary products, and help improve conversion rates while delivering exceptional customer experiences. 

How does Liveops improve DRTV sales performance?

Liveops combines experienced sales professionals, performance-based call routing, flexible scaling, and proven operational processes to help brands improve conversion rates, reduce abandoned calls, increase average order value through upselling and cross-selling, and deliver consistent customer experiences.Â