Language Support Designed for How Your Customers Communicate

In most markets today, language is no longer a “nice to have” detail in customer service – it’s a core part of the experience. Nearly 22% of U.S. residents age 5 and older speak a language other than English at home, and Spanish alone accounts for the majority of non-English speakers.  

At the same time, consumers are clear about what they want from brands: multiple studies show that customers are more likely to buy from – and stay loyal to – companies that serve them in their preferred language. One global survey from CSA Research found that 76% of shoppers prefer to buy products with information in their native language, and 40% say they never purchase from sites that don’t offer it.  

Another study from the Global Interpreting Network reported that 70% of end users are more loyal to companies that provide support in their native language, while nearly a third of businesses have lost customers due to lack of language support.  

So, expectations are rising. But most organizations can’t realistically stand up full native-language teams in every market and every long-tail language. That’s where a pragmatic, honest approach matters. 

Human-Centered Conversations, Enhanced by AI 

Liveops delivers practical language coverage for today with a clear path to expand for tomorrow. Our network of customer support specialists primarily serves customers in English and Spanish, and we are actively investing in AI accent neutralization and AI-powered translation to help brands reach more customers in more places without rebuilding their entire support model. 

We focus on: 

• English and Spanish coverage for everyday support 

• Bilingual specialists for high-value and complex interactions 

• AI-enhanced voice and translation options to unlock future languages 

This lets us be very clear with prospects: we offer strong English and Spanish coverage right now, plus responsible options to extend into other languages using AI and third-party partners, rather than overpromising coverage we can’t sustain. 

Language Support Tailored to Your Customers and Programs 

Liveops designs language support around how your customers actually communicate, not a generic list of flags on a slide. We start with strong English and Spanish coverage, then layer in AI accent technologies, interpretation partners, and robust program governance so every language you offer is something we can deliver reliably, with quality and consistency over time. 

Grounded coverage in English and Spanish 

Our core language model is built around English and Spanish, supported by experienced customer support specialists who understand your brand, policies, and customers. For these languages, we can design dedicated or shared teams with clear performance expectations so coverage stays consistent as demand grows. 

This focus matches the reality of the market: Spanish is by far the most common non-English language in U.S. homes – roughly 12 times more common than the next four most-spoken languages combined.  

In practice, that means English and Spanish coverage alone can reach a significant share of your customer base, especially in retail, financial services, healthcare, and insurance. 

AI accent neutralization for clearer conversations 

We’ve invested in AI accent neutralization and AI accent translation so voice interactions are easier to understand, regardless of where customers or specialists are located. These tools are designed to: 

• Preserve tone and intent while making speech clearer 

• Reduce friction in cross-accent conversations 

• Help specialists focus on solving problems instead of repeating themselves 

Across the industry, AI translation and transcription tools are becoming standard capabilities in contact centers; real-time transcription and translation are now widely recognized as high-value AI use cases for customer service, enabling more inclusive, multilingual conversations without rebuilding the entire staffing model.  

Over time, these capabilities will let brands test and add new languages without standing up a full team for every market. 

How AI and Partners Extend Coverage Beyond English and Spanish 

Even with strong English and Spanish support, many brands still have gaps in long-tail or emerging languages: think Vietnamese, Tagalog, Arabic, or French, which are among the fastest-growing languages in U.S. communities.  

Rather than pretending we have a fully staffed team for every language, we take a layered approach. 

Partner-enabled coverage for additional languages 

When you need native or fluent support beyond English and Spanish, we can bring in trusted third-party language partners, such as interpretation and translation providers, along with AI-driven translation tools, alongside your Liveops program. This lets you: 

• Offer additional languages in a responsible way 

• Extend coverage for long-tail or emerging markets without overcommitting capacity 

• Align language options with real demand instead of standing up under-utilized teams 

This hybrid model reflects how leading brands are approaching multilingual CX: human specialists where demand and complexity justify it, plus AI and interpretation for countries or languages where volumes are smaller or more variable.  

Industry research shows that multilingual support and interpretation can directly impact revenue and loyalty, with one study citing 75% of consumers being more likely to repurchase if customer care is offered in their preferred language.  

Program stability and governance 

Language support is not only about which languages you list; it’s about how reliably you deliver quality in each one. 

Our operations, quality, and compliance teams: 

• Monitor performance and language-specific experience 

• Review how AI tools are used in support of conversations 

• Recommend adjustments as regulations and customer expectations evolve 

Real-time transcription and translation technologies are also improving compliance by creating text records for review and QA while maintaining privacy and security standards.  

What This Means When Prospects Ask, “What Languages Do You Support?” 

When prospects ask about language support, the honest answer matters more than a long list of checkboxes. With Liveops, you can confidently say: 

• We provide strong English and Spanish support, including bilingual specialists for higher-value interactions. 

• We enhance conversations with AI, using accent neutralization and translation to improve clarity and enable more multilingual options over time. 

• We extend beyond English and Spanish using trusted partners and AI, rather than overpromising languages we can’t staff sustainably. 

• We actively govern quality and compliance across languages, so support is not just available, but dependable. 

The result is language support that’s credible today and adaptable for tomorrow – grounded in what your customers expect, and built on a mix of human talent, AI, and partner services that helps your brand communicate clearly as you grow.