Building Trust in the Age of AI: How Marketplaces Can Protect Against Fraudulent Agents

Fraud is no longer a distant risk; it’s a present reality accelerated by AI. By 2028, Gartner predicts that 1 in 4 job applicants could be fake. For marketplaces and customer experience organizations operating at scale, particularly in remote-first environments, this creates a serious vulnerability.  

Fraudulent applicants don’t just slip through screening systems—they can lead to revenue loss, compliance exposure, and reputational damage that ripple across entire ecosystems. 

At Liveops, we’ve spent more than 25 years helping leading brands design resilient, trust-driven customer experience solutions. Protecting against fraudulent activity is central to our work. Through strong partnerships, advanced technology, and human oversight, we’ve built multilayered defenses that balance speed, scale, and security, helping organizations protect trust while enabling growth. 

Verified At The Source 

Every applicant who seeks to contract with Liveops is rigorously verified. Using Yardstik’s industry-leading ID verification and background checks, we validate identity and credentials before any agent can provide services. 

This matters because AI can generate synthetic resumes, documents, and even live video interviews at scale. In fact, according to a report by Staffing Industry Analysis (SIA) more than 70% of HR leaders have encountered fabricated or misleading candidate information in the hiring process, most often in employment history, educational background, and credentials/licenses.  

By layering human expertise with Yardstik’s advanced verification tools, Liveops ensures that clients are connected only with real, qualified professionals. 

Data-Driven Fraud Detection 

Fraud prevention doesn’t stop after onboarding. Liveops applies continuous monitoring across the contractor lifecycle, analyzing behavioral patterns, transactions, and engagement signals. When anomalies arise, our systems flag them for review, and dedicated brand specialists provide the human judgment needed to act decisively. 

This proactive approach reduces financial and compliance risks while protecting brand integrity. It’s a clear example of how Liveops pairs enterprise-grade technology with human expertise. 

Empowering The Right Professionals 

Fraud prevention isn’t only about keeping bad actors out; it’s about creating an environment where the right professionals thrive. 

Liveops fosters a community-first ecosystem, supported by award-winning certification programs, skill-building, and engagement initiatives. These investments raise the standard of professionalism and naturally repel individuals not serious about delivering excellent customer experiences. 

When agents feel invested, supported, and engaged, they deliver fast, empathetic experiences at scale—while fraudsters quickly move on. 

Partnership In Action: Liveops + Yardstik 

Our partnership with Yardstik goes beyond a vendor agreement; it’s a collaborative defense model. By sharing insights, data, and real-time intelligence, we strengthen fraud prevention strategies for our clients and communities. 

Together, Liveops’ operational expertise and Yardstik’s verification intelligence form a unified trust system, ensuring that security and compliance never slow down growth. 

Looking Ahead: Why Trust Is Everything 

Fraud is evolving fast, fueled by generative AI and organized networks. But with the right systems, partnerships, and community-first strategies, marketplaces can stay ahead. 

This month at the Marketplace Risk Management Conference (MRMC) NYC 2025, Liveops will join Persona and Yardstik to share strategies on: 

• How AI is reshaping the fraud landscape 

• Why marketplaces are uniquely vulnerable, and how to adapt 

• Practical ways to design onboarding systems that safeguard trust while supporting scale 

Because in today’s environment, trust isn’t just important—it’s everything.