The CX Technology Stack: 100 Tools for Optimizing Your Brand’s Customer Experience

January 25, 2019 | Customer Experience | Blog
closeup of finger touching screen

Want to improve your Net Promoter Score and optimize your customer experience? You’ve come to the right place.

We are dedicated to helping our customers better serve their customers—by building high-performing, trustworthy teams of professional agents. But while a virtual contact center is essential to any brand’s extraordinary customer service operation, it’s far from the only strategy or solution out there worth considering.

To help organizations navigate the big, wide world of CX technology, we’ve assembled a massive list of top products and tools for customer service, communication, behavior tracking, insights, and more. While a good number of the solutions we’ve included here are designed for enterprise organizations, we made sure to feature many resources companies of any size can use to nurture and grow their audiences.

Scroll down to read through the entire list, or jump to a specific category by clicking one of these section headers:


Communication and Marketing

Adobe Spark

Adobe Spark CX Tool

Create “explainer” videos—no professional design background required—to reduce call and email volume while providing a more dynamic and engaging customer experience.

Learn more:



Brightspot CX Tool

Take your marketing content to the next level with an all-in-one digital publishing and brand storytelling platform.

Learn more:


Brite CX Tool

Make sure your campaigns only reach real people by removing unverified emails from your lists.

Learn more:



Bronto CX Tool

Automate your retail marketing campaigns with Oracle’s email creation tool—integrated with virtually all eCommerce platforms.

Learn more:



Buffer logo

Schedule and syndicate social media posts for multiple platforms and accounts in advance with just a few clicks.

Learn more:



cision logo

Improve your PR outreach through press distribution and tools such as the Influencer Graph, which shows the relationships between your consumers and the people and content they care about reading.

Learn more:




Get to know your customers by creating a community for them, inviting them to participate, and engaging with them online.

Learn more: logo

Make sure your customers receive the right messages at the right time with an automated, round-the-clock messaging system.

Learn more:



Edgar CX tool

Save hours every week by using a smart platform to schedule and write social media posts for you.

Learn more:



Hubspot logo

Exceed every marketing goal and succeed across channels with a full suite of apps and resources. HubSpot is a great tool for small to medium size businesses to handle marketing, sales, and customer service all from one place.

Learn more:



Mailchimp logo

Easily build and send campaigns that engage and convert your readers into customers.

Learn more:



Nickelled CX Tool

Create guides and walkthroughs to show off your products, train your customers, answer frequently asked questions, and more.

Learn more:



PathFinder CX Tool

Tailor your content to every customer and optimize each individual’s journey with your brand.

Learn more:



Podium CX Tool

Communicate with your customers and solicit direct feedback with an intuitive messaging app.

Learn more:



Rafflecopter CX Tool

Grow and engage your customer base with giveaways you can launch in minutes.

Learn more:



Salesforce logo

Manage all your sales and customer interactions in one, powerful CRM.

Learn more:



Socil IQ CX Tool

Stay on top of your social media presence for all of your brand’s locations from a single, comprehensive dashboard.

Learn more:



twilio logo

Scale your marketing and CX initiatives with code that empowers you to communicate with your customers—through voice, text, video, and more—on the apps they already use.

Learn more:



youtube logo

Reach billions of people by creating and uploading tutorials, vlogs, reviews, and other content to the world’s most popular video sharing site.

Learn more:



zoho logo

Run your marketing department—or your entire business—with a full suite of cloud CRM and administrative software.

Learn more:


Customer Service and Support


Drift CX Tool

Engage with your customers in the moment with a conversational marketing platform that connects website visitors directly to you.

Learn more:



elevio CX tool

Provide fast, contextual support to customers from within your products, rather than a separate site or channel.

Learn more:



helpsumo logo

Implement a complete help desk for your customers with a ticket system, live chat, email and social media support, and more.

Learn more:



Recursive CX Tool

Guide and collaborate with your customers in—what else?—real-time with Recursive Labs’ omnichannel co-browsing solution.

Learn more:



serenova logo

Save time and money and provide a consistent experience for your audience moving your customer service and support operations to the cloud.

Learn more:



Toonimo logo

Make self-service as easy as possible for your customers with personalized, interactive guidance.

Learn more:



Userlike CX Tool

Replicate the one-on-one, in-store customer experience with best-in-class live chat software.

Learn more:



Sendesk CX Tool

Improve efficiency and satisfaction by giving your customer support team the ability to connect with customers across channels.

Learn more:


Customer Engagement and Retention


Bloomreach logo

Build, customize, and drive traffic to digital experiences that wow your customers.

Learn more:



blueshift logo

Harness the power of artificial intelligence to understand, connect with, and convert your omnichannel customers.

Learn more:



Chameleon CX Tool

Take potential customers on personalized tours of your products and services.

Learn more:



Chirpify CX Tool

Grow customer engagement and loyalty on social media—without time-consuming, manual community management.

Learn more:



Fivestar Cx Tool

Increase your profiles in your local communities and drive more customers to your stores.

Learn more:



gaininslight logo

Take total control of your retention and customer success initiatives throughout the customer lifecycle.

Learn more:



Instapage CX Tool

Maximize the conversion rates of your digital advertising with a comprehensive ad and landing page creation platform.

Learn more:



Intercom CX Tool

Take advantage of bots, targeted emails, and help desk functionality to keep your customers satisfied.

Learn more:



Kiltery Logo

Promptly address and manage issues that might otherwise affect retention and hurt customer relationships.

Learn more:



mobivity logo

Capture data about your customers’ experiences in your brick-and-mortar locations to foster frequency and loyalty.

Learn more:



monetate CX Tool

Individualize every single customer’s experience with a leading optimization and personalization platform.

Learn more:



natero cx tool

Reduce churn and cultivate audience growth with in-depth, data-backed insights into your customers.

Learn more:



Qualtrics CX Tool

See “the big picture” of your brand’s customer experience with an enterprise-level CX and NPS optimization toolset.

Learn more:



Tapmango CX Tool

Never miss an opportunity to improve customer loyalty with a feature-rich loyalty program platform.

Learn more:



Totango CX Tool

Use the power and size of the enterprise to improve—rather than hamper—customer satisfaction and retention.

Learn more:


CX Design


Brainstorm and lay out customer journeys with this free, no-frills canvas-making tool.

Canvaizer CX Tool

Learn more:


CFN Insight


Go deeper into customer journey mapping with software that not only identifies touchpoints but assigns individuals to be accountable for managing and improving metrics associated with each touchpoint.

Learn more:



crazyegg logo

Run heatmaps and A/B tests to see who’s visiting your site, what they’re doing, and how you can improve their experiences.

Learn more:

germ CX Tool

Give your ideas context, create to-dos, and never waste a brainstorming session again.

Learn more :



Gliffy CX Tool

Diagram, share and communicate your ideas with eye-catching visuals.

Learn more:



HotJar CX Tool

Explore your customers’ online behavior in a highly visual and intuitive manner.

Learn more:



invision logo

Work together on ideas, create user experience prototypes, and collect feedback with an end-to-end design platform.

Learn more:


Microsoft Visio

Visio CX Tool

Create CX flowcharts and diagrams that update in conjunction with real-time data.

Learn more:



OmniGraffle CX Tool

Design diagrams and other graphics with powerful, flexible tools built for precise details.

Learn more:



Smaply CX Tool

Visualize customer journeys, personas, and stakeholders all in one place.

Learn more:



Uprnk CX Tool

Create a killer marketing strategy with a comprehensive dashboard offering insights into CX, SEO, site architecture, and more.

Learn more:


Wirify and Naview by Volkside

Volkside CX Tool

Expand your CX knowledge and toolbelt with tools that turn any website into wireframes and allow to create and test your own navigation prototypes.

Learn more:



Xmind CX Tool

Use mind-mapping software to develop and clarify CX and other user design ideas.

Learn more:


Behavior Metrics, Insights, and Testing


Alliant logo

Explore the valuable data generated by every customer interaction.

Learn more:



Amplitude CX Tool

Keep your business growing and your customers satisfied with robust product analytics.

Learn more:



Apteligent CX Tool

Capture, analyze, and leverage data about your customers’ behavior in your app.

Learn more:



Clearbit CX Tool

Target the right customers and prospects with advanced behavioral data and insights.

Learn more:



CloudCherry CX Tool

Harness real-time user feedback and predictive analytics to reveal and optimize the customer journey from start to finish.

Learn more:


Exponea Logo

Exponea offers data management and analytics, allowing marketers to turn insights into actionable campaigns, all within a single integrated solution.

Learn more:

Gemius Prism

Gemius Prism CX Tool

Examine visitor behavior and segment users to attract and engage with the customers who matter most to your brand.

Learn more:


Google Analytics

Google Analytics logo

Make better CX and communication decisions with the digital analytics standard—a solution that has remained popular for its thorough and accessible dashboard.

Learn more:



Improverly CX Tool

Maximize customer engagement with your marketing and advertising campaigns while minimizing click fraud.

Learn more:



indicative CX Tool

Collect and analyze billions of customer journey metrics by looking at the human side of the numbers—no data science degree required.

Learn more:



inspectlet CX Tool

Record user sessions on your site and see a play-by-play video of the digital customer journey.

Learn more:


Intouch Insight

intouch insight logo

Gather and act on a wealth of customer data with CX management software, customer satisfaction surveys, event data solutions, and more.

Learn more:



jebbit CX Tool

Find out who your customers are—by asking them directly. Through Jebbit, customers provide “declared data” about their preferences and interests.

Learn more:


Dive into user data to analyze, segment, and engage your customers.

Learn more:


kochava CX Tool

Gain access to a full set of analytics, planning, customer targeting, and optimization tools.

Learn more:


Lucky Orange CX Tool

Discover why your prospects are or aren’t converting, by tracking their actions on your site.

Learn more:



Lytics CX Tool

See and interpret your customers’ valuable data and engagement scores in a dashboard that eschews unnecessary noise and complexity.

Learn more:


Maxymiser (by Oracle)

Maxymister CX Tool

Convert more often and more consistently with the user personalization and CX testing tools hosted in the Oracle Marketing Cloud.

Learn more:



mixpanel CX Tool

Conduct detailed analyses into customer interactions with your brand, products, and experiences.

Learn more:



optimsely logo

Embrace your inner scientists and run advanced experiments into your messaging, marketing, and product engineering efforts.

Learn more:



satmetrix CX Tool

Turn your customer satisfaction and NPS numbers around with a solution that “combines direct feedback, indirect feedback, and operational metrics to reveal a complete picture.”

Learn more:



usersignal logo

Understand your customers’ experience on a deeper level as you track and react to user activity as it occurs.

Learn more:



Userzoom CX Tool

Discover qualitative and quantitative insights into your customers with a research platform built for the enerprise.

Learn more:



UX360 CX Tool

Start improving your CX today with customer journey mapping software you can populate with live data and share across your organization.

Learn more:


Customer Feedback, Conversation, and Response Analysis


Ask Nicely CX Tool

Turn customer feedback collection into a daily, automatic practice at your organization.

Learn more:



clara bridge CX Tool

Manage and make use of multichannel customer feedback the way leading brands like T-Mobile, GE and United do.

Learn more:



CustomerGuage logo

Designed for B2B enterprise organizations, CustomerGuage’s NPS and retention software “enables you to directly tie every last $ to your NPS.”

Learn more:


Delighted CX TOol

Collect feedback and NPS results easily and painlessly through single-question surveys sent to recipients via text, email, or website link.

Learn more:



envision logo

Give your agents the data-driven tools and support they need to provide better customer experiences.

Learn more:

hoopla CX Tool

Use an enterprise SaaS solution to create and manage a branded site for your customer community.

Learn more:




Check the pulse of your audience and brand advocates with a cloud-based, enterprise-grade customer experience management platform.

Learn more:

CX Tool

Master the Net Promoter System with a complete customer engagement, measurement, response and analysis tool.

Learn more:




Discover CX best practices, see what your customer audience is saying, and even pose questions about your brand to the Quora community.

Learn more:



Ramen CX Tool

Ask your customers for feedback where and when they’re most receptive to it: while visiting your website or app.

Learn more:

Reputation CX TOol

From business listings to social media conversations, take charge of your brand’s story everywhere your customers are discussing it.

Learn more:



Reputology CX Tool

Save time and respond to customers without delay by managing all reviews of your business in one location.

Learn more:



Retently CX Tool

Capture NPS results with a survey platform that allows for segmentation, customizable templates, transactional campaigns, and more.

Learn more:


SurveyMonkey CX

Sruvey Monkey CX Tool

Collect and act on customer feedback with a turn-key NPS platform built by one of the most extensive survey providers in the world.

Learn more:



thematic CX Tool

Leverage AI to uncover hidden patterns in customer feedback and gain an inside edge in the CSAT race.

Learn more:


Agent Support


Basecamp logo

Keep your team humming along and working on the same page with all-inclusive collaboration and communication tools.

Learn more:




Share documents, images, videos, and other media of all sizes in an easy-to-use yet powerful file-sharing solution.

Learn more:


Google Drive


Create, store, and collaborate on documents, spreadsheets, and more with Google’s ubiquitous suite of everyday office tools.

Learn more:



Slack CX Tool

Send fewer emails to your team, keep track of all workplace communication in one location, and make work messaging a little more fun in the process.

Learn more:



Trello CX Tool

Use simple drag-and-drop cards to quickly manage and stay on top of your team’s projects, initiatives, and ideas.

Learn more:



zoom logo

Host audio and video meetings from anywhere, with support for hundreds of attendees.

Learn more:


Did we miss your favorite CX tools?

If, after looking through our list, you realized we didn’t include your most useful solution or solutions for creating a stellar customer experience, please share them in the comments below!

← Back to Resources

Matt Lurie

Matt Lurie is a freelance writer, editor, and designer. He has worked in industries such as retail, marketing, accounting, real estate, legal services, and technology, with a focus on helping pioneering and transformative brands tell their stories.